Left brain v/s Right brain

Yes, we have all heard the same old stories about left brained v/s right brained people.

And we don't want to be told that the left brain stands for rational thinking and analytical ability.
We already know that the right brain is for creativity and expression.
Enough of all that!

Here's a great Mercedes Benz print campaign which will do all the talking:

http://www.fuelyourcreativity.com/left-brain-vs-right-brain-advertising/

You like it, don't you?

Mahindra Stallio

There were many ads which i liked and wanted to write about; but for some reason or the other, didn't.
One of those was the Mahindra Stallio campaign which had roped in Aamir Khan.

The ads were simple and stood out of the clutter.
Just in case you missed them, here are the links:
Ad 1
Ad 2

I like the one which ends with a memorable "Iss vigyapan me mere dwara kiye gaye har scene ko aap aasaani se kar sakte hain! Drive safely."
It sends out a message that for many, a bike is more of utility than thrills.

But somehow, the product didn't deliver - gearbox problems, other issues and reports of lean sales were out in the news.

This brings us back to the basics - the core is the product! And the CUSTOMER who uses it has certain expectations (unstated needs). These have to be met at any cost. Choosing to ignore these needs is going to get you nowhere no matter how much hype and hoopla you surround around the product (read marketing).

However, as recently reported in a prominent daily, the glitch has been fixed and soon production will be back to normal.
Let's hope for the best...

Blackberry boys

Here is one of my favorite ads. Repositions the brand in a simple yet effective communication.
Nice memorable jingle!

"We're the Blackberry boys..."
http://www.youtube.com/watch?v=FPZH4OysGZI